Poze
The Ultimate Posture Coach
CHALLENGE: When the founders of Poze came to us they had a product with no name and plans to raise funds on Indiegogo.
SOLUTION
> Short, catchy product name
> Visual identity and website
> Indiegogo campaign content and management
> Detailed marketing strategy + campaign
RESULTS
> Extremely successful Indiegogo campaign that enabled Poze’s production
> Raised 15x more funds
> Attracted worldwide distributors
> International press coverage
SERVICES:
Branding & Marketing
Branding / Brand architecture / Naming / Visual identity / Website / Marketing strategy / Marketing campaign photography / Crowdfunding campaign (visual and marketing) / World-wide exposure through marketing and PR
Poze / Naming and Brand Identity
Inspired by the idea of changing habits and correcting postures that have psychological and health benefits we chose name POZE. Short and catchy, understandable in pretty much every language and with clear message — Poze was a winner.
> Responsive Logotype, Symbol & Brand Colours
> Brand Elements
POZE / Indiegogo Campaign
Indiegogo campaign outcome:
0
%
Funded Campaign
0
+
Backers
+ international outreach
> Indiegogo Campaign Launch
> Indiegogo Campaign & Charts
> Indiegogo Symbols & Illustrations
Poze / Marketing & Social Media
In addition to Indiegogo campaign management and promotion, we've conducted an extensive global marketing and PR campaign, arranged for guest-speaker opportunities in the US, insured press release publications, written content, social networks and paid ads
> Social Media Campagin & Posts
> Campaign Updates & Newsletter
POZE / Web page Design & Development
