Boni
Artisan, family owned chocolatier
CHALLENGE: Rebrand a family owned business to reflect its artisan origins, including its commercial line of products, customer store and brand experience, promoting to a new segment of customers, and turning them into a loyal base.
SOLUTION
> Complete visual redesign of commercial line of products
> Brand new visual identity for artisan line of products
> To compliment artisan products we invented an experience loop that follows customer from ‘eye candy moment’ to aftertaste in the mouth
> Crafted massaging, channels of communication and targeted promotions
RESULTS
> Increased customer base at thousands at relaunch
> 300% increase in profits
> Published articles about business
> Brand recognition in the industry
SERVICES:
Rebranding, Product Innovation & Marketing
Visual identity / Logo redesign / Packaging / Store signage / Marketing strategy / Marketing campaign and management / Marketing content management
Boni / Redefining and rebranding the identity
We re-imagined Boni’s brand, visual identity, designed packaging, store signage and created a well-thought marketing promotion strategy that helped Boni become a recognized and respected name in the artisan sweets industry.
> Boni Logotype & Symbol, Graphic Elements
Boni / Packaging Design for Cakes & Pralines
Inspired to compliment the loop of pleasures we designed packages that naturally flow with Boni products and a rich experience. From the moment of opening to the moment of revelation and coming back to sweets, Boni packages quickly became as loved as their products.
> Boxes for Pralines Packaging
> Cakes Packaging
Boni / Artisan shop
In collaboration with architects we've developed store signage to blend store esthetics, colors and brand attributes of the re-designed Boni brand. We coordinated and oversaw photography direction for the brand.
Boni / Marketing Strategy and Campaign
By creating a new strategy for marketing content and production, mixing store and digital promotions, building an online presence, and creating early promotional content. We’ve helped Boni to build a pool of thousands of loyal customers and businesses.
> Instagram Campaign and Posts
