SOLUTION
> New name: Explanatory, catchy, positive and easy to remember
> Visual identity and elements designed with precision, right balance of professionalism and appeal to wide range of customers: from individuals to large corporations
> New marketing strategy and content production segmented in three groups to cover all segments of potential customers
> Marketing material production: Blog, promotional video , regular newsletters, social presence, conference participation and collaborations with industry leaders
RESULTS
> 3x increase of customers in 4 continents
> 1542 new potential client sign ups
> Large base of blog readers
> Brand recognition