Agremo

A modern face for a pioneer of drones in agriculture industry

CHALLENGE: Re-invent company name, develop full visual re-design including platform to increase numbers of customers and loyalty base through new marketing strategy, content and marketing campaigns.

SOLUTION
> New name: Explanatory, catchy, positive and easy to remember 
> Visual identity and elements designed with precision, right balance of professionalism and appeal to wide range of customers: from individuals to large corporations
> New marketing strategy and content production segmented in three groups to cover all segments of potential customers
> Marketing material production: Blog, promotional video , regular newsletters, social presence, conference participation and collaborations with industry leaders

RESULTS
> 3x increase of customers in 4 continents
> 1542 new potential client sign ups
> Large base of blog readers
> Brand recognition

SERVICES:
Rebranding & Marketing

Rebranding: 
Naming / Visual identity / Brand architecture /  Platform UX&UI /  Web design

Marketing services:
Marketing Strategy / Building online presence / Digital Marketing campaigns / Email and digital content campaign / Marketing content development and management

Agremo / Renaming and new brand development

Agremo is the first company that developed software for  intuitive agricultural sensing and a drone analysis platform for drone operators, growers, and agronomists. Its platform provides actionable insights that lead to sustainable production, higher yields, and lower production costs.
> Concept and Construction for the Agremo Ideogram & Logotype
> Agremo Color Palette
> Stationery & Brand Elements

Agremo / Platform + Website + Report Redesign

After extensive UX/UI research and analyses we have developed new sets of symbols, re-defined Information Architecture (IA) and existing grid structure, and applied new platform elements.
> App & Web Iconography for the Agremo Brand
> PDF Generated Reports

Agremo / Marketing Strategy + Campaign materials and management

• Naming
• Marketing strategy
• Website content
• Marketing content
• Blog
• Video production
• Social network presence
• Promotional materials

> Agremo Promotional Video & Video production
> Blog on Medium
> Monthly Newsletters

Agremo / Print & Promotional Materials

We aimed for eye catchy, informative yet concise promotional materials that will make Agremo stand out at several US and European conferences.
> B5 Promotional Brochure
> A4 Promotional Leaflets